Every strong entrepreneur has to tell his own, unique story to his customers. For this butcher’s family this is no different.
Butchers from father to son
A new generation has emerged and it was therefore time to give the shop a new identity. An identity that suits this unique butcher’s family and their views on practicing this craft. AR developed a concept, which has been implemented till the new logo on, in the overall design. By a newly customized lay-out there was more workspace added and by using a variety of materials there is more focus on the product and the craftsman. With the new corners for fresh sandwiches and pure meat we have created a clear beginning and end.
Ultimately, this was a very personal and complex task, partly because of the connection with the new Vers Passage, which AR has also developed with the main idea to create a dynamic clean passage with attention to the shops.
Location: Shoppingcenter Rokkeveen, Zoetermeer
Client: Butcher Reas