Poulterer Berkel en Rodenrijs
After 15 years the store was ready for a totally fresh new interior with new technologies and a completely different look that was closer to the wishes of the client.
Through first completely stripping the shop we had the ability to create from scratch. The layout that has been chosen is a straight L-shaped counter with a large customer area without functionless corners. There is also a sandwich corner with an opening to the outside. To make the customer aware of the product and giving them a new experience has been the starting point for the design. By choosing a green with black color scheme throughout the store it creates a distinct atmosphere which is enriched by the staggered wall tiles. Thanks to the placing of a wall presentation along the structural wall it creates a 360-degree store experience via which the customer can search for new products.
Location: Berkel en Rodenrijs, The Netherlands
Client: L. van den Berg
Contractor: KMI/Van Ledden Bouw